So what’s your problem with the 8TV Ramadan ad?
The Malaysian Insider today has this story, ‘Pakatan wants heads to roll over 8TV Ramadan ad‘.
According to its report, the advertisement suggests that the Chinese girl (main character — here’s hoping this exposure will successfully launch your acting career on Planet Malaysian First, dear) was not properly dressed during an outing to the pasar Ramadan.
The 8TV ‘public service announcement’ was to signal the message “Do not wear tight and revealing clothes” in public during fasting month.
“In the next scene, the same girl is seen wearing a baju kurung [sic] and is greeted with smiles by the people in the bazaar,” reported the news portal.
The 8TV ad consists of three segments uploaded to YouTube. The ad suggests that the said English-speaking girl (note that she’s a Bangsar Malaysian Anak Bangsa and NOT from vernacular school, okay) was “loud”, “obnoxious”, “greedy”, “eating in public” and “inappropriately attired”.
The adjectives within quote marks above (taken from the 8TV ad itself) stereotype the Chinese ethnicity. This is also the worldview of the “multiracial” production crew that prepared the storyboard and filmed the ad.
Three Malay characters — so cute waaah, just like an ancient Greek chorus delivering homilies — then proceed to advise those who do not observe puasa to learn how to behave themselves when in the company of Malays who are fasting.
“Please understand and respect the significance of Ramadan” is the lesson of the month.
So when the Chinese girl — the quick learner that she is — immediately turns over a new leaf, for example, in learning not to point with the index finger as with Malay custom, as well as learning to wear a baju Kedah instead of singlet and mini skirt, she gets nods of approval from the Muslim community.
Insider later carried a follow-up story headlined ‘Media Prima pulls out ‘racist’ Ramadan ads‘ saying how the TV station pulled the plug on the ad after complaints by non-Muslims surfaced in the social media.
The scenario is this: Pakatan and their leaders the likes of Lim Kit Siang (who want 8TV heads to roll) are taking offence because they object to the way the Chinese girl is being condescendingly trained to behave and to dress ‘acceptably’.
Now my question is this: Pakatan MPs and state assemblywomen had before this already trained themselves to behave like good girls.
And these well-behaved ladies (from left: Serdang MP Teo Nie Ching, Bukit Lanjan Adun Elizabeth Wong and Subang Jaya Adun Hannah Yeoh, collectively known as the Selendang Squad) who are the much lauded role models to their electorate, eagerly turned themselves over without even any need of prompting from public service broadcast reminders. Clap, clap, clap.
After all, the illustrative models of the Good Behaviour training module are identical.
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Although the Ramadan ad has been taken down by 8TV, other YouTube users have put it back up again. An anthology of the three segments has been compiled by an account holder going by the handle ‘YummyChaSiuPork’ (video clip below).
Entry filed under: Anak Malaysia, DAP MENGKHIANATI KAUM CINA, Dua kali lima saja. Tags: 'racist', 8TV Ramadan ad, baju, Bangsar Malaysia, Chinese girl, Elizabeth Wong, fasting month, Hannah Yeoh, Lim Kit Siang, Malaysian First, Media Prima, pasar, puasa, Selendang Squad, Teo Nie Ching, YouTube.