The MCA 8-Point Action Plan for GE13 as outlined by its party president:
1. Voter registration
MCA Headquarters revealed that about 15% of party members have not registered as voters. Therefore, the HQ will provide assistance to hire people and provide a voter list, while Divisions are tasked with tracking down and providing help for these members who qualify to register as voters.
2. Reaching out to youth voters
New Villages face an aging population where approximately 30% of new village voters are youths who work outside the constituency. The youths might not understand the real situation of their own constituency; they can be easily incited and vote based on emotions.
The Headquarters will ask party members at branch level to collect names and contact numbers of their relatives and friends who work outside the constituency, in order to enhance interaction and communication with these youth voters, so that they are always in touch with MCA. Central leaders will be assigned to interact with these young voters.
3. Enhancing new media warfare
MCA Divisions must pay attention to publicity, especially through online media. Divisions will need to train more on new media warfare expertise, in order to conduct new media warfare with the use of blogs, Facebook or Twitter.
4. MCA leaders’ online media propaganda
All MCA state members must set up a personal website, in order to refute the false allegations of the Opposition, expose the malpractices of Pakatan Rakyat at the same time to promote the BN agenda.
5. Strengthening publicity in mainstream media
MCA central to Divisions will have to know the importance of publicity through mainstream media. MCA publicity in the mainstream media has a lot of problems, leading voters to hold a negative impression of MCA.
6. Emphasis on democracy, freedom and fairness
MCA members should change i.e. not only looking after drainage but must be aware that people want to see fair and democratic policies, such as equal opportunities in education policies.
7. Taking a political stand
MCA must take a political stand on every important policy. It should be issue centric and not ethnocentric. MCA leaders should request a dialogue with the the respective state BN Chief and let the Chinese community know about MCA’s contribution.
8. Make good use of party resources
so that Divisions have adequate resources to undertake activities
To ensure that party assets are safeguarded, an asset management firm will be appointed to manage party assets professionally. They are requested to submit a report to the Presidential Council 3 times per year.