I’m going to do a series of short postings on Najib Razak’s social media communication.
The PM has two million Twitter followers (half of whom are fake).
Dr M does not have any Twitter account, btw, for those who are curious.
Most of Najib’s tweets are being made by admin. Some of the tweets are made by the PM himself.
To compare, Obama’s Twitter profile specifies that the account is run by Organizing for Action staff whereas tweets coming from the President himself would be signed “-bo”.
Najib’s Twitter, on the other hand, doesn’t inform us that we need to distinguish between tweets personally made by himself and those made by his staff.
“Discerning” people would of course be able to discern from the message content which tweets are @NajibRazak speaking in his own voice and which ones are made by his Twitter admin(s). The problem though is that not all Malaysians are discerning. Many twits abound, for example the 90k following @hannahyeoh.
Compare, @cmlimguaneng’s Twitter states clearly which tweets originate from admin — see sample below. Btw, Guan Eng has about two dozen Special Officers the last we heard, among whose duties include taking care of his social media.
Najib’s current Twitter timeline is choked by squadrons of retweets of @H2O (Hisham Hussein) Comms — see screenshot at the bottom of page.
The PM is very much missing in his own Twitter. Just like how he is missing from the national landscape because his presence is sure not being felt, is it? It doesn’t feel like there is a safe pair of hands steering our country at a time when Malaysia desperately needs a Winston Churchill.
Najib outsources the thinking to his advisors and subcontracts the delivery to his consultants. His fattest fatcat consultant is Pemandu, whose young hotshots also operate the Twitter handle @etp_roadmap.
ETP refers to Najib’s Economic Transformation Programme comprising the 12 NKEAs and the 6 SRIs (and 3 DMEs).
Pemandu’s @etp_roadmap administrators do not tweet in our national language Bahasa Melayu but they do tweet in German — see screenshot below.
Welcome to Najib’s 1Malaysia.
Najib is bodysnatched
@NajibRazak Twitter timeline has been possessed by @H2OComms.
Our PM takes a backseat to consultants, to advisors and now to his Transport Minister’s communications team.